Carolina Herrera Copa America

Para ello, contaron con AirParfum, un dispositivo que permite al consumidor probar tantos perfumes como desee sin saturar su nariz, reproduciendo fielmente cada aroma. AirParfum ha sido creado para evitar que nuestro sistema olfativo se fatigue a la hora de probar perfumes, ofreciendo una experiencia olfativa en seco, con la que no es necesario que impregnes tu piel y que evita la presencia del alcohol, uno de los elementos que suele distorsionar más nuestro olfato. A través de esta tecnología, la casa Carolina Herrera decidió desarrollar una experiencia única y para ello, Dallonses unió estos dos mundos en uno.

Our goal was to integrate AirParfum's technology with Carolina Herrera's brand essence, creating an experience engaging enough that travelers wouldn't want to miss it.

We created a physical installation in Terminal 1 of the Josep Tarradellas Barcelona-El Prat Airport and designed and developed an app with our own technology, capable of connecting to the AirParfum machines. We designed the application internally, adapting it to Carolina Herrera's style guides. The app proposes a game to users, featuring the Good Girl fragrance, one of the brand's most iconic fragrances, in three of its main variants: Good Girl, Good Girl Blush and Very Good Girl. The experience allows you to try these three fragrances through AirParfum and then proposes a game: AirParfum launches one of these three scents at random and the participant has to guess which of the three it is. If he guesses, he receives a gift.